Factors that are essential when purchasing branded workwear
13th May 2024
Are you interested in acquiring branded workwear for the purpose of promoting your company? Do you feel inundated by the quantity of companies that provide branded workwear and the plethora of options at your disposal? Not alone do you feel! Although we receive numerous phone calls from business proprietors who are uncertain of how to begin the ordering process, we hope that this article is of assistance.
1. Which brand of attire do you or your staff require?
Before you begin examining the costs associated with embroidering or printing your logo, you should determine which types of branded workwear you require. Is it necessary for employees of your company to operate indoors or outdoors? Will you require two distinct articles of apparel for each season? Do you need to comply with any health and safety regulations, such as using high-visibility materials or flame-resistant fabrics?
It is beneficial to compile a list of employee responsibilities and duties within your organisation. For instance, if you operate a tyre company or a garage, your mechanics will require durable trousers, and possibly fleeces or jackets as well. However, your reception staff may only require a sweatshirt or shirt.
2. Fabric selections: What is your definition of quality?
Quote requests for 'quality' workwear are common; however, the precise definition of 'quality' branded apparel and workwear remains elusive.
A person's conception of quality may be significantly different from another's. For instance, one company may define quality embroidered workwear as a dense fabric, whereas another may define it as a washable, durable, and long-lasting product.
Various types of apparel are available for purchase, including breathable panels, sleek piping, reversible workwear, flame retardant clothing, and commonplace t-shirts. Determine what quality means to you prior to requesting an estimate for branded workwear that is considered "quality."
3. Fit and Cut: Women's or unisex?
Numerous products are available in both androgynous and women's cuts; therefore, it is prudent to consider whether female staff members would prefer a different cut when placing an order. Workwear items that are designed for women include fleeces, polo shirts, and more.
It is essential that all employees feel good in their branded attire; therefore, when placing an order, avoid using a one-size-fits-all approach. Do inquire whether your team members prefer a more tailored cut, so that you may account for this. Generally, price distinctions are negligible; simply consider this when determining which sizes you require.
4. Workwear Branding and Design
Having reached a consensus on the desired brand and style of workwear, the fabric and quality, as well as the desired cut and measurement, the focus now shifts to the minute details.
Do you prefer something that is readily apparent in colour? If your employees are working in a retail establishment or warehouse, you might want to consider using a colour that helps them stand out, such as orange, purple, or turquoise. If you are in a business setting, you may prefer a more formal colour scheme, such as navy, whereas if you are in a filthy environment, such as a garage or comparable setting, black may be more appropriate.
Deliberate on your logo; do you intend to use it exclusively? Does it accurately represent you and your work? Although logo embroidering (left breast) is commonplace, we've witnessed an abundance of inventive approaches. It is possible to include inquiries, humorous slogans, phone numbers and websites, and much more. Frequently, businesses display a message and website address on the reverse side of apparel.
Reflect on the rationale behind your decision to purchase branded attire for your employees; what message do you hope to pass on to your current and prospective clients? Branded apparel provides an opportunity for interaction; therefore, what information do you wish to impart to others?
5. Embroidery or printwork? Striking a balance between cost and execution
There exists a delicate equilibrium between attaining the desired aesthetic of branded workwear and ensuring its affordability, particularly when placing bulk orders. Here, consulting a professional for assistance is beneficial. Work Wear Club is well-informed regarding various print processes and embroidery.
Your multicoloured logo might also function admirably in a single hue. For cost-effectiveness, it is also feasible to combine embroidery and printing. Oftentimes, a substantial area of branding can be printed, while an embroidery of your company's insignia is possible.
To obtain further guidance regarding the development of branded workwear for your organisation, kindly contact our team.