Use the customers you serve to promote your company for free

3rd Apr 2024

We have some outstanding suggestions on how to use your own customers to promote your company, logo, or brand for practically nothing at all. Advertising is one of the largest expenses for many businesses. selecting the greatest places to invest your hard-earned money in an effort to increase its value! There are a multitude of choices to choose from, including physical strategies like mailshots, leaflet drops, and bus advertising, as well as internet platforms like Facebook, Twitter, and Google Ads.

Merchandising and equipment with your brand is great advertisement for your company.

Whether you're picking up the kids from school, seeing an unfamiliar customer, or standing in line at the bank, you're representing your business wherever you go—whether it's an embroidered bag or an embroidered polo shirt with your company logo on the chest. If you already wear branded workwear, these are all excellent (and cost-free) ways to promote your company without investing more money in advertising.

The likelihood is that you will be the first person people think of when they are looking for the goods or services you offer if enough people recognise your emblem and are aware of what you do.


As an example

One of our clients, let's say Mark works as a heating and plumbing engineer. We provide his branded outfit, which has the gas safe logo embroidered on the other sleeve and the firm logo on the other. He frequently makes the morning school run and the afternoon pickups. One of the other parents who sees Jim practically every day for the previous 3 years came up to him to ask about an issue they were experiencing with their boiler. Mark and the other parent have just spoken the occasional "Hello," but they have never discussed Mark's job. It goes without saying that Mark would not have received the inquiry if he hadn't been wearing his branded workwear.

Actually, I've experienced it as well.

I wore an embroidered soft shell jacket with our logo on the front and back to a networking event. I was touched on the shoulder when one of the event speakers concluded, and he said, "Oh, I see you do workwear – I need to get some new gear, can you give me a call?" He gave me his card, and we subsequently quoted him for a new uniform; as a result, he has become a long-term, recurring customer.

An even more smart method of getting your customers to promote you

Businesses, teams, charities, and organisations can sell their own trademarked clothing to their clients and consumers through our client site. Since the consumer places their order directly through our website, there are no additional hassles for the business owner with regard to order collection, sizing, colour, money management, order distribution, etc. Rather, we complete the order and ship it directly to the client. The client then proudly dons the apparel that represents the company!

When it comes to fitness clients and personal trainers, this appears to work incredibly effectively. Not that it won't work for other businesses; rather, you need to position your enterprise or brand as a gathering place for people—a "community" or "hub." Because all of their clients are typically in the same situation—they want to get fit, stronger, or healthier—personal trainers find that it works well for them. When they accomplish their fitness objectives, it goes without saying that they turn into "raving fans" of the business owner who assisted them in doing so. A raving fan will gladly advertise your company in any manner they can.

We can collaborate in several ways.

Sometimes a business owner is content that their customers are endorsing their name and purchasing the clothing at the price we set for them.

Other clients utilise this platform as a supplementary source of income; they get paid passively when their clients place direct orders with us for branded goods, and the company owner benefits from each item of clothing that is purchased.

In either case, the buyer purchases a product bearing the company's logo and wears it while out and about in the previously specified locations—such as shopping, running errands, or going for a jog.

How simple does that sound now?

Who wouldn't want their clients to wear their items bearing their logo on a daily basis?

Give us a call at 020 3887 0364 if you would like more information about our online portals or to talk about how we can assist you in getting your consumers to promote your business.